Week of 7/21-7/27:
Household Rating:
Primetime: 1,028,000(#10 for cable last week)
Total Day: 998,000(#4 for cable last week)
Viewers 2+:
Primetime: 1,387,000(#9 for cable)
Total Day: 1,258,000(#4 for cable)
Wow, CN did much better last week than the week before. FYI, Master Moron, this is the week where Naruto wasn't on weekdays.
Here are the charts:
[FONT="] Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11[/FONT][FONT="](000) [/FONT][FONT="]7/21-7/27/2008[/FONT][FONT="]:
[/FONT][FONT="]Total Day (000) Primetime (000)
[/FONT][FONT="]NICK°: 1246 DSNY*: 1535
DSNY*: 993 CARTOON: 771
CARTOON: 717 NAN**: 493
NAN**: 320 NOGGIN: 270
NOGGIN: 251 TOON DIS: 148
ADSM**: 223 NICKTOONS: 122
TOON DIS.: 134 DISCOVERY: 116
NICKTOONS: 105 BET: 74
DISCOVERY: 65 TLC: 67
BET: 51 MTV: 63
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly[/FONT][FONT="]Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among [/FONT][FONT="]K6-11[/FONT][FONT="](000) [/FONT][FONT="]7/21-7/27/2008[/FONT][FONT="]:
[/FONT][FONT="]Total Day (000) Primetime (000)
[/FONT][FONT="]NICK°: 768 DSNY*: 1206
DSNY*: 719 CARTOON: 537
CARTOON: 490 NAN**: 398
NAN**: 262 DISCOVERY: 82
ADSM**: 162 NICKTOONS: 74
TOON DIS.: 74 TOON DIS: 74
NICKTOONS: 67 TLC: 46
NOGGIN: 50 MTV: 45
DISCOVERY: 47 NOGGIN: 44
MTV: 35 ANIMAL PLANET: 44
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly[/FONT][FONT="]Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among [/FONT][FONT="]Tweens 9-14[/FONT][FONT="] (000) [/FONT][FONT="]7/21-7/27/2008[/FONT][FONT="]:
[/FONT][FONT="]Total Day (000) Primetime (000)
[/FONT][FONT="]DSNY*: 593 DSNY*: 965
NICK°: 563 NAN**: 485
CARTOON: 355 CARTOON: 412
NAN**: 377 DISCOVERY: 115
ADSM**: 210 MTV: 105
MTV: 87 COMEDY: 84
DISCOVERY: 77 BET: 69
COMEDY: 52 THE N: 67
BET: 52 TLC: 60
NICKTOONS: 48 ESPN: 50
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
[/FONT][FONT="]Monthly Year-to-Year Comparison: Top Ten Total Day Rankings among K6-11[/FONT][FONT="](000) 6/30-7/27/08 vs. 7/2-7/29/07, Cable Networks Only:
[/FONT][FONT="]Network: (000) %diff
[/FONT][FONT="]NICK° : 735 -8%
DSNY: 693 -14%
CARTOON** : 478 -3%
NAN* : 256 +2%
ADSM** : 162 -26%
TOON DIS.: 79 -12%
NICKTOONS: 70 +40%
DISCOVERY: 43 -38%
ANIMAL PLANET: 36 +3%
MTV: 34 -38%
°Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing[/FONT]
Well, the good news here is that out of the three big kids networks, CN declined the least. Even Adult Swim's decrease wasn't as bad in previous months. Nicktoons is the only one that did well.