Plus, the branding of the 4 channels is all over the place
I was expecting a refresh (at least in terms of endboards and so on) to make E4, Film4 and More4 more coherent one with the other after C4 had one, but not
The colour palette chosen by C4 is also quite frankly questionable (although the idents are nice), that kind of green. It does not help it I don't like two channels from the same "family" having similar colours
Each channel should have a more identifiable and individual colour within the family, and C4 just looks like More4. I would have preferred C4 to have a "normal" light blue, instead.
E4 still has endboards and so on that look like the older ITV2.
While ITV has adjusted theirs, 4's is just stuck in a limbo
Branding-wise, UK channels definitely do not excel as they used to, although it's hard to blame them: but a little coherence would be at least appreciated
The latest "5" branding leaves a lot to be desired, too, starting with that yellow