Vishnu Athreya Named VP Programming Scheduling At Cartoon Network, Boomerang

[RegularCapital]

Vishnu Athreya has been appointed as the VP of program scheduling for Cartoon Network and Boomerang in the U.S.
WorldScreen.com - TV Kids - Articles

Still no news about Stuart Snyder's replacement yet.

 

[Pac-Attack]

I wish the best luck to him, because both CN and Boomerang's schedules are awful right now.

 

[RandomMe]

We're getting closer and closer to know who will be CN's next president, mostly because of the new VP.

 

[RegularCapital]

I think it's a good appointment, especially as Cartoon Network is planning to have more co-operation with its international feeds. Athreya was executive director of programming for Turner's Asia-Pacific Kids channels, such as Cartoon Network, Cartoonito, Pogo, Boomerang and Toonami Asia.

 

[RandomMe]

I wonder what will he do schedule-wise...

 

[RegularCapital]

I wonder what will he do schedule-wise...

Fresh New Thursday will most likely remain, I would expect changes with Boomerang, this maybe a significant step towards the re-brand.

 

[Red Arrow]

Nooooooooooo, most of the Asian schedules are even worse than CN US's schedule! :/ I'm not happy with this!

 

[RandomMe]

Nooooooooooo, most of the Asian schedules are even worse than CN US's schedule! :/ I'm not happy with this!

So what will he do? Put OatC on CN/BM USA on a regular basis?

 

[RegularCapital]

Nooooooooooo, most of the Asian schedules are even worse than CN US's schedule! :/ I'm not happy with this!

It all depends on what's popular in that country, just because the schedule is bad in APAC doesn't mean a bad schedule for the USA.

 

[SF4Ever]

Vishnu Athreya has been appointed as the VP of program scheduling for Cartoon Network and Boomerang in the U.S.
WorldScreen.com - TV Kids - Articles

Still no news about Stuart Snyder's replacement yet.

Remember, he's vice president of program scheduling, so we'll see what he does, but the fact in the matter is Cartoon Network's schedule needs major overhauling and revamping. At the same time, since CN is changing programming gears, beginning to reach out to its female audience, just as it should, we'll see what happens here. Cartoon Network will once again be rolling on all fours if it can along with boys, once again target girls, just like back in the beginning, when Betty Cohen ran the network. With Adult Swim taking over prime time, CN can target a core audience for both Friday afternoons and Saturday mornings with the right kind of programming, namely with Friday afternoon and Saturday morning exclusives. For Sunday mornings, why not a different schedule, too- it can't hurt to be creative in that sense. No matter how you look at it, let's see what Vishnu Athreya can do as Cartoon Network's vice president of programming scheduling.

 

[Yoko Kurama]

If he can bring back Young Justice and GL:TAS to revive the DC nation block then he has my support.

 

[SF4Ever]

If he can bring back Young Justice and GL:TAS to revive the DC nation block then he has my support.

Yes, D.C. Nation should be revived, but it's time to move on from both Young Justice and Green Lantern. I'd like to see it expand to 90 minutes to include both Aquaman and Isis to run with Teen Titans Go. That would be fitting for D.C. Nation Saturday- for D.C. Nation Sunday, also 90 minutes long, why not have Wonder Woman scheduled with both Plastic Man and Shazam: Captain Marvel. This is something worth considering, since it's now important for Cartoon Network to build up an audience with both boys and girls watching, especially for Friday afternoons as well as both Saturday and Sunday mornings. I'd also like to see Cartoon Network give some consideration toward a new and revived version of the late 70's favorite, Laff-a-lympics, to run 1 hr. long with more locations and sporting events for the principal stars and with an ensemble voice-over cast, made up primarily with current voice-over talent. With the right kind of scheduling targeted toward key demographics, namely boys and girls, with the type of programming to appeal to each and/or both genders, CN will be on its way, once again. The possibilities are there and they are endless.

 

[SaneMan]

Yeah, I do think they should move on, and I believe that plently of the DC Nation shorts have potential to work as full series

 

[Silverstar]

CN reviving DC Nation seems like a stretch, and expanding it to 90 minutes and running it across 2 days seems even less likely, but it would be nice if the block was given a fighting chance. However, I have to give a resounding NO to the thought of reviving Green Lantern: TAS and Young Justice; the ships for those shows have sailed, it's time to stop wallowing in the past and move on. I like SaneMan's idea of taking some of the shorts and expanding them into series; that way the block can consist of both straight action cartoons as well as lighter comedies. You have a mix, different genres, different art styles, and everybody's covered, as long the block were to maintain a decent balance. Just this time actually promote the thing and give it an encore sometime during the week to keep viewers' collective appetites wet. Kids aren't going to watch a show that they have no idea is even happening.

As for a Laff-A-Lympics revival, Warner Brothers would have to be the ones to greenlight that, unless the new LAL were to feature CN exclusive characters. Thing is, 2 years ago I had an idea for a Hanna-Barbera themed program block that I think would be great for CN; pity WB will likely never do it.

 

[Goldstar!]

I'd also like to see Cartoon Network give some consideration toward a new and revived version of the late 70's favorite, Laff-a-lympics, to run 1 hr. long with more locations and sporting events for the principal stars and with an ensemble voice-over cast, made up primarily with current voice-over talent.

I wouldn't be against a revival of Laff-A-Limpics, but I don't think that expanding the program to an hour would be a good idea. Since Laff basically adhered to the same formula every time, it might get old pretty quickly in 60 minute increments. Anyway, unless this hypothetical new Laff-A-Lympics were to feature the original characters from Cartoon Network Studios, a LAL revival would be Warner Brothers' call to make, not Turner's.

One possible way to keep a new Laff series interesting would be to have actual plots running alongside the competitions, like in that Wacky Races Forever pilot that was planned for CN in 2005, but never made it to the air.

 

[SF4Ever]

I wouldn't be against a revival of Laff-A-Limpics, but I don't think that expanding the program to an hour would be a good idea. Since Laff basically adhered to the same formula every time, it might get old pretty quickly in 60 minute increments. Anyway, unless this hypothetical new Laff-A-Lympics were to feature the original characters from Cartoon Network Studios, a LAL revival would be Warner Brothers' call to make, not Turner's.

One possible way to keep a new Laff series interesting would be to have actual plots running alongside the competitions, like in that Wacky Races Forever pilot that was planned for CN in 2005, but never made it to the air.

Of course it'll be Warner Bros. call- at the same time, WBA president Sam Register could assign the exec. production duties for the Laff-a-lympics revival to Spike Brandt and Tony Cervone, because both men have the capability to be exec. producers in their own right. Speaking of the Wacky Races, just as the Laff-a-lympics was intended to be, cast Dick Dastardly and Muttley as team captains of the Really Rottens team. Now, if CN is going to make that show 30 minutes long, why not produce 24 episodes to cover the entire season and if it gets renewed, 24 more per season, afterwards. Now, getting back to the main topic of this thread, I believe Vishnu Athreya will overhaul Cartoon Network's schedule and under CN's next president, make it more gender-neutral. Boys will always be Cartoon Network's main audience, but there are girls that also watch it, so it needs to come up with the type of programming that can also appeal to them and broaden its viewership demographics. Also, originality and creativity are very important to Cartoon Network's programming future, because it can't just thrive on programming revivals and program acquisitions.

 

[Checkerboard]

I think it's great it's someone from abroad. Finally can spice things up and add something fresh to the schedule.

 

[Pac-Attack]

So what will he do? Put OatC on CN/BM USA on a regular basis?

I'm late, but LOL that was the funniest comment in this thread.

 

[RandomMe]

I'm late, but LOL that was the funniest comment in this thread.

Explanation: He comes from India. He used to work for Turner in Asia. In his native India, their Cartoon Network airs lots of Oggy and the Cockroaches, movies with mythological figures from Hinduism, three hours of infomercials and not a lot of time for their original productions.
There is also Pogo, which is similar to CN IN, only more Indian in terms of schedule.

 

[Zanneck]

Explanation: He comes from India. He used to work for Turner in Asia. In his native India, their Cartoon Network airs lots of Oggy and the Cockroaches, movies with mythological figures from Hinduism, three hours of infomercials and not a lot of time for their original productions.
There is also Pogo, which is similar to CN IN, only more Indian in terms of schedule.

In other words... CN US is screwed as usual and we can begin to kiss goodbye to some of the actually good new shows on here, due to their lack of screentime so far that come to mind. Brilliant.