I didn't realize that it has been that long since the channel was rebranded. I'll still call it ABC Family every once in awhile as a habit. Freeform never really caught on as a name. A rebranding was necessary, but it definitely happened way too late, so that probably made the name harder to click for me. Granted, by that point, I was mostly just watching the channel during the Halloween and Christmas seasons. I used to watch movies there every now and then, but that became less frequent over time.
I do remember those Fox Family days and the early rebranding as ABC Family. The channel lost a lot of charm once Jetix and their animated shows were removed. I did enjoy watching sitcom reruns, but it just wasn't the same. That probably contributed to me watching the channel less over time as well.