Our Program Scheduling team created the most strategic, competitive schedule for the series. Importantly, in an “on demand” world, a series such as “Gravity Falls” is ultimately recorded and played back outside of “live” or “same day” viewing. It’s also available on multiple digital platforms.
We measure our success via the broad reach of our properties and the level of engagement our viewers feel with the stories and characters. Disney XD is a kid-targeted, family-inclusive network, so all programming across our platforms must score within kids in order for us to call it a success.
