RATINGS
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 2/18-2/24/08 :
Total Day (000) Primetime (000)
NICK°: 1470 DSNY*: 1285
DSNY*: 858 CARTOON: 655
CARTOON: 630 NAN**: 583
NAN**: 329 NOGGIN: 251
NOGGIN: 240 TOON DIS: 176
ADSM**: 149 DISCOVERY: 115
TOON DIS.: 148 NICKTOONS: 99
DISCOVERY: 68 ESPN: 92
NICKTOONS: 62 MTV: 76
MTV: 46 BET: 70
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 2/18-2/24/08 :
Total Day (000) Primetime (000)
NICK°: 873 DSNY*: 999
DSNY*: 573 CARTOON: 475
CARTOON: 428 NAN**: 461
NAN**: 249 DISCOVERY: 88
ADSM**: 107 TOON DIS: 87
TOON DIS.: 85 ESPN: 57
NOGGIN: 52 NOGGIN: 54
DISCOVERY: 52 NICKTOONS: 49
NICKTOONS: 34 MTV: 47
MTV: 31 BET: 44
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 2/18-2/24/08 :
Total Day (000) Primetime (000)
DSNY*: 642 DSNY*: 824
NICK°: 477 CARTOON: 398
ADSM**: 139 NAN**: 499
NAN**: 317 MTV: 134
CARTOON: 315 DISCOVERY: 134
MTV: 93 ESPN: 85
DISCOVERY: 87 BET: 83
ANIMAL PLANET: 49 COMEDY: 67
BET: 48 THE N: 66
THE N: 40 TOON DIS.: 49
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 1/28-2/24/08 vs. 1/29-2/25/07, Cable Networks Only:
Network: (000) %diff
NICK° : 717 +2%
DSNY: 562 +5%
CARTOON** : 367 -12%
NAN* : 217 +2%
ADSM** : 115 -38%
TOON DIS.: 71 +9%
DISCOVERY: 48 Flat
NOGGIN: 46 n/a
NICKTOONS: 35 +3%
MTV: 28 Flat
°Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing
Dang, CN is down 12% compared to last year, while everyone else made gains. Adult Swim had a much steeper drop, but they don't target children, so it's all good on that front.
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 2/18-2/24/08 :
Total Day (000) Primetime (000)
NICK°: 1470 DSNY*: 1285
DSNY*: 858 CARTOON: 655
CARTOON: 630 NAN**: 583
NAN**: 329 NOGGIN: 251
NOGGIN: 240 TOON DIS: 176
ADSM**: 149 DISCOVERY: 115
TOON DIS.: 148 NICKTOONS: 99
DISCOVERY: 68 ESPN: 92
NICKTOONS: 62 MTV: 76
MTV: 46 BET: 70
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 2/18-2/24/08 :
Total Day (000) Primetime (000)
NICK°: 873 DSNY*: 999
DSNY*: 573 CARTOON: 475
CARTOON: 428 NAN**: 461
NAN**: 249 DISCOVERY: 88
ADSM**: 107 TOON DIS: 87
TOON DIS.: 85 ESPN: 57
NOGGIN: 52 NOGGIN: 54
DISCOVERY: 52 NICKTOONS: 49
NICKTOONS: 34 MTV: 47
MTV: 31 BET: 44
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 2/18-2/24/08 :
Total Day (000) Primetime (000)
DSNY*: 642 DSNY*: 824
NICK°: 477 CARTOON: 398
ADSM**: 139 NAN**: 499
NAN**: 317 MTV: 134
CARTOON: 315 DISCOVERY: 134
MTV: 93 ESPN: 85
DISCOVERY: 87 BET: 83
ANIMAL PLANET: 49 COMEDY: 67
BET: 48 THE N: 66
THE N: 40 TOON DIS.: 49
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 1/28-2/24/08 vs. 1/29-2/25/07, Cable Networks Only:
Network: (000) %diff
NICK° : 717 +2%
DSNY: 562 +5%
CARTOON** : 367 -12%
NAN* : 217 +2%
ADSM** : 115 -38%
TOON DIS.: 71 +9%
DISCOVERY: 48 Flat
NOGGIN: 46 n/a
NICKTOONS: 35 +3%
MTV: 28 Flat
°Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing
Dang, CN is down 12% compared to last year, while everyone else made gains. Adult Swim had a much steeper drop, but they don't target children, so it's all good on that front.
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