Also CBS needs more sports in general, then they could put some stuff on Plus as well.
Or maybe on Paramount Movie Network and MTV, for more high-profile sporting events.
I had proposed ViacomCBS be the main rightsholder to NHL games starting this season. with The CW as the primary broadcast outlet (with a limited schedule on CBS, around the network's other sports commitments), and Paramount Network (soon to be Paramount Movie Network) as the primary cable outlet. ESPN and Turner ended up getting the rights
For years, CBS has typically partnered with Turner to split broadcast rights to a specific event between broadcast and cable. Like March Madness.
But they don't need to do that anymore now that ViacomCBS is a thing. I wouldn't be surprised if ViacomCBS Domestic Media Networks replaces Turner as the cable partner of March Madness beginning in 2033.
I particularly propose Paramount Movie Network be the outlet if CBS acquires a share of the cable rights to MLB later this decade. If the NFL does reverse mirrors for Sunday afternoon games on CBS and Fox in the future, CBS would use Paramount Movie Network as their partner since it is in more homes than CBS Sports Network (which is also the reason PMN would air MLB games).
The CW should also be used as a secondary outlet for CBS Sports programming. CBS holds the broadcast rights to a number of mid-major conferences in college basketball for instance, with games of those conferences airing on CBS Sports Network most of the time. More high-profile games can be promoted to The CW.
The CW can also air a weekly college football doubleheader during the fall, with the noon game hosted by Conference USA (which could be transforming into a football-only conference soon since it has been raided by two other conferences), and the 3:30 game by the Mountain West Conference. CBSSN also holds the rights to the home games of some independent teams, and such games against Power 5 teams can be promoted to primetime on The CW for a wider audience.
These lower-tier sports would be a gateway for The CW to potentially obtain higher-profile sports, one day elevating it to the same status as ABC, CBS, Fox, and NBC. Adding sports is how Fox became legit before it was 10 years old.